AMPERE

  • Creates uncontested market space

  • Makes the competition irrelevant

  • Creates and captures new demand

  • Breaks the value-costs trade-off

  • Aligns the whole process to its strategic choice of differentiation and low costs

  • Focus on the big picture and the numbers

  • Shapes external trends over time

  • Proactive

TRADITIONAL

  • Competes in existing market space

  • Beats the competition

  • Exploits existing limited demand

  • Makes the value-cost trade-off

  • Aligns the whole process to its strategic choice of differentiation or low costs

  • Focus on year-on-year analysis and short-term ‘achieving the bonus’ objectives

  • Adapts to external trends as they occur

  • Reactive

 

 

 

EVERY PROJECT STARTS WITH A CONVERSATION

CONTACT US